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Author: Dinesh Silva

14 Second Chances: Why is a Tea Brand Caring for Elephants?

At the Elephant Transit Home in Udawalawe, feeding time looks a little like chaos and a lot like joy. Every three hours, a group of orphaned calves comes trotting out of the forest edge, ears flapping, trunks reaching, jostling each other for a place at the milk line. Keepers move calmly among them, pouring warm milk formula through tubes and funnels while the calves drink with the kind of urgency only a baby animal can manage. Visitors watch from a respectful distance, behind a rustic rail, in complete silence broken only by trumpeting and the occasional splash. It is, by any measure, an ordinary afternoon at the Home. It is also one of the most quietly remarkable conservation stories in Sri Lanka – and one that Dilmah has been part of for close to two decades. Today, Dilmah sponsors the care of 14 rescued baby elephants at the Elephant Transit Home, as part of Dilmah Conservation’s commitment to biodiversity protection. Full, current details of the elephants under our care can always be found on the Dilmah Conservation website (https://www.dilmahconservation.org). Why the Elephant? Sri Lanka’s relationship with the elephant is older than its recorded history. The animal appears in temple carvings and royal chronicles, leads the Kandy Esala Perahera each year bearing the sacred relic of the Tooth of the Buddha, and lives in local folklore as a symbol of memory, patience and quiet strength. To harm an elephant, in the old telling, was to invite consequence; to protect one was to earn merit. That reverence has not disappeared – it has simply had to coexist with a modern, fast-developing island where land is scarcer than it has ever been. But the elephant’s importance is not only symbolic. Elephants are what ecologists call a keystone species – their daily lives quite literally build the ecosystems around them. A single elephant can disperse the seeds of dozens of plant species across many kilometres in a single day, regenerating forest as it walks. Their trails become waterways in the dry season. The clearings they create in dense undergrowth become grazing ground for deer, sambar and other herbivores, which in turn sustain the leopards above them in the food chain. Remove the elephant, and Sri Lanka’s dry-zone forests and grasslands – the very landscapes that shape the island’s rainfall, its rivers, and its tea-growing highlands beyond them – begin to unravel in ways felt long after the animal itself is gone. And yet Sri Lanka’s elephants are under serious pressure. As agricultural land and human settlements have expanded into traditional elephant corridors, human-elephant conflict has become one of the country’s most painful conservation challenges, claiming both human and elephant lives every year. Calves are frequently the first casualties – orphaned when their mothers are killed or fatally injured, too young to survive alone in the wild. A Cause that Found Us, not the Other Way Around Dilmah’s purpose has never been separate from its business. Since Merrill J. Fernando founded the company on the belief that “business is a matter of human service,” Dilmah has treated the land, the communities, and the biodiversity of Sri Lanka as things to be protected, not simply used. Tea itself is grown in landscapes elephants have shaped for millennia. Supporting their survival was never a marketing decision – it was an extension of the same philosophy that built the MJF Charitable Foundation and Dilmah Conservation: that a business rooted in a place carries a responsibility to that place, in full. That is why elephant conservation sits inside our purpose and kindness pillar alongside our work with children, tea communities, and the wider natural world – different expressions of the same idea, that kindness is something a business can practice deliberately, not just profess. What that Commitment has Looked Like, in Practice Feeding and nurturing: Orphaned calves arrive at the Elephant Transit Home frightened, malnourished, and sometimes injured. Dilmah’s significant sponsorship helps fund their care from that first day – specially formulated milk, veterinary attention, and the patient, minimal-contact approach that keeps them wild at heart even as they are nursed back to health. The Home’s philosophy is deliberate: keepers feed and monitor the calves, but do not tame them, because every calf raised here is meant to return to the forest, not to a life among people. Rewilding: The entire purpose of the Elephant Transit Home is release, not retention – and it has become the most successful elephant reintroduction programme of its kind anywhere in the world, with well over 200 calves cared for and returned to the wild since 1995. Dilmah-sponsored elephants have gone through this journey themselves. Ted, one of the first calves Dilmah sponsored, was among the very first group selected for the Home’s soft-release programme in 2019 – a gradual reintroduction designed to ease the transition back to forest life – and was released into Udawalawe National Park in 2020, monitored afterwards to confirm he had settled well into a wild herd. The elephant walk at the Transit Home: For visitors – including guests of Dilmah’s Resplendent Ceylon resorts, for whom a visit to the Home can be arranged as part of their stay – feeding time is the closest most people will ever come to these animals, and it is designed to stay that way. There is no touching, no riding, no posing for photographs. Visitors simply watch, from a distance, as calves of all ages and personalities come bounding in for their milk. It is an experience built around respect rather than spectacle, and it has quietly taught thousands of visitors what ethical wildlife tourism can look like. Infrastructure upgrades: Good intentions need good facilities behind them. Dilmah Conservation has funded renovations at the Elephant Transit Home, established and equipped a dedicated Information Centre so visitors can learn about the threats elephants face, and installed solar water heating and water filtration systems with UV sterilisation to make the Home’s daily operations more sustainable and less costly to run. Continuous stewardship and advocacy: Sponsorship, for Dilmah, has never been a one-time gesture. Our support of the Elephant Transit Home has continued year after year, alongside broader work with the Department of Wildlife Conservation and the Centre for Conservation and Research – including radio-collaring studies that help scientists understand how released elephants move, settle and thrive once they return to the wild. It is research that quietly strengthens the case for protecting elephant habitat across the island, long after any individual calf has grown up and moved on. Fourteen Calves, One Promise Every one of the 14 calves currently in our care arrived at the Elephant Transit Home because something went wrong – a mother lost, a herd scattered, an encounter with humans that no calf should have to survive alone. What happens next is entirely within our power to shape. A warm bottle of milk. A safe place to grow. A slow, careful walk back into the wild, monitored and protected until they no longer need us at all. That, in the end, is what kindness looks like when it is put into practice rather than simply spoken about – patient, unglamorous, and consistent, calf after calf, year after year. To learn more about the elephants currently under Dilmah’s care, or to find out how you can support the Elephant Transit Home, visit [dilmahconservation.org] (https://www.dilmahconservation.org).

Beyond the Cup: How the Dilmah School of Tea Inspires Hospitality Leaders to Reimagine Guest Experience and Revenue Growth

Luxury is no longer defined by opulence alone. Today’s guest seeks experiences that transcend beyond just plush, to those that are immersive, authentic and memorable. Trends and evidence suggest that guests seek stories rather than products, and value craftsmanship over commoditization. Globally, we find them increasingly drawn towards brands that demonstrate purpose, sustainability and ethical business practices. This shift is redefining how hospitality is both designed and perceived. Across hotels, resorts and restaurants around the world, exceptional service, premium amenities and beautiful spaces have become an expected normal. What truly differentiates a property today is its ability to create meaningful experiences that guests remember, share and return for. This philosophy has been the core of the Dilmah School of Tea, ever since its inception in 2009. Over 95 editions, the School of Tea has welcomed thousands of hospitality professionals from around the world, including General Managers, Executive Chefs, Food & Beverage Directors and hospitality entrepreneurs. While tea remains at its heart, the programme has evolved into something much bigger; an innovation platform that challenges hospitality leaders to rethink how experiences are created, delivered and monetized, and one of the most common perceptions it challenges is that tea is simply a beverage. Instead, at the Dilmah School of Tea, participants discover tea as a platform for storytelling, gastronomy, wellness, sustainability and bespoke guest engagement. More importantly, they discover its unexpected potential as a driver of revenue-growing differentiation. From Beverage to ExperienceConsider wine. Over time, what was once considered a mere beverage has now transformed into an experience through tastings, pairings and storytelling. Coffee has followed a similar journey, with provenance and craftsmanship becoming central to its appeal. Tea presents a similar if not more lucrative opportunity, and whilst containing an incredible wealth of value to its drinker, this universe of possibly has remained untapped. Forward-thinking hospitality operators are increasingly using tea to elevate guest experiences across multiple touchpoints. Tea-inspired breakfasts, tea gastronomy, tea and food pairings, tea mixology programmes and wellness rituals are creating new ways to engage guests while enhancing perceived value and an understanding of the potent powers of tea. These concepts are not designed simply to increase tea consumption. They are designed to create memorable experiences that encourage longer engagement, stronger loyalty and greater guest spend. In an increasingly competitive marketplace, that distinction matters. Responding to the Ask of the Modern Luxury TravellerToday’s luxury traveller is more conscious than ever before. Guests want to know where products come from, how they are produced and what impact they create. They seek authenticity, provenance and purpose. Tea naturally provides a powerful platform for delivering these expectations. From the story of the tea garden and the craftsmanship of tea makers to ethical sourcing and environmental stewardship, tea introduces a narrative that enriches the guest experience. When storytelling is combined with thoughtful presentation and service rituals, a simple cup of tea becomes something far more meaningful, it becomes a moment worthy of memory. A Foundation Built on PurposeThe Dilmah School of Tea’s uniqueness is in its offering beyond mere hospitality innovation. Participants are introduced to the philosophy that has guided Dilmah since its inception: business as a matter of human service. Through exposure to the work of the MJF Charitable Foundation and Dilmah Conservation, hospitality professionals the world over witness a demonstration of how commercial success can create immeasurable positive impact for people and nature. At a time when guests increasingly support brands that align with their values, this connection between purpose and hospitality has never been more relevant. Looking AheadAs guest expectations continue to evolve, hospitality leaders must look beyond traditional definitions of luxury and focus on creating magic that inspires, engages and connects. Over the past 17 years, the Dilmah School of Tea has proved that tea is far more than a beverage; it is a catalyst for innovation, a platform for storytelling and a driver of commercial growth. Because the future of hospitality will not be defined by who serves the best product. It will be defined by who creates the most meaningful experience. And sometimes, that opportunity begins with something as simple as a cup of tea.

Fulfilling our Founding Principles – Dilmah in 2025

A challenging year in 2025 did not deter us from fulfilling our founding principles that make every cup of Dilmah a cup of kindness. We celebrated our 40th anniversary knowing that we supported 670,000 less fortunate people. We hosted our 11th Dilmah Global Family Conference where business partners have become more like family, and we held our largest Dilmah School of Tea in Sri Lanka with over 200 participants. We launched unique tea selections and tea-inspired concepts that highlighted our strength and authenticity as a family of tea growers. The highlight was the debut in Dubai of our ultra-luxury collection of single origin teas and tisanes – Windsor Forest. We shared our appreciation for tea around the world, showcasing the best of Ceylon tea at iconic venues, with exceptional natural ingredients, and featuring in incredible gastronomy by Michelin-starred chefs. We are grateful that our purpose has been recognised through international awards for sustainability and corporate citizenship. But it is not the awards that drive us, the countless projects we support give everyone at Dilmah our daily purpose. In 2025, this included: Empowering young people with opportunities, supporting micro-entrepreneurs, providing a platform for education, awareness and livelihoods, promoting social causes and environmental initiatives, and directly contributing to nature conservation. We sincerely thank you for being a part of our #Dilmah2025 story, and wish you a year of happiness, harmony, and perfect health in 2026.

Blessed Christmas Wishes to You

It’s a sombre Christmas in Sri Lanka this year, yet a powerful one, as we all reflect on the true meaning of this special season. In stewarding our father’s legacy of kindness, we are richly blessed as a family and this is the truth we want to share this Christmas; life – and business – without purpose is meaningless. The irony of our universal quest for Joy is the truth of our father’s philosophy that, in giving we receive; “A generous person will prosper; whoever refreshes others will be refreshed.” We wish you a blessed Christmas and pray that the New Year shall be fulfilling. May you give Love, Kindness and embed Purpose at the heart of your mission, and justly receive rewards of Joy, Peace and Contentment. #Christmas #Purpose #Family #MerryChristmas #DoTryIt #MerrillJFernando

Ceylon Tea & Cinnamon Experience in Colombo?

Yes, that’s right, an interactive space in the heart of Colombo just opened to learn about the history, culture, biodiversity, and global influence of Ceylon Tea and Ceylon Cinnamon – thanks to Genesis by Dilmah. The Ceylon Tea & Cinnamon Experience at Genesis by Dilmah opened its doors with a bold ambition: to redefine the way visitors experience two of Sri Lanka’s most iconic natural treasures – Ceylon Tea and Ceylon Cinnamon. Located in bustling Maligawatte in the capital of Colombo, Sri Lanka, the Experience is a unique curated journey to better understand and appreciate these two legendary exports. Developed under the Genesis brand, the experience showcases Sri Lanka’s rich heritage while inviting both local and international audiences to rediscover Ceylon tea and cinnamon – not just as commodities, but as cultural artefacts with stories that span centuries. The location in Maligawatte is in fact the birthplace of Dilmah tea where the late Merrill J. Fernando first began to process the finest Ceylon Teas at source, making his dream of sharing single origin tea with the world into a reality. This significance and connection were emphasised by both his sons Dilhan and Malik who inaugurated the experiential space, in its “rebirth”. “This initiative represents a deeply personal and national story,” said Dilhan C. Fernando, Chairman, Dilmah Ceylon Tea Company PLC, of which Genesis by Dilmah is a part of. “This location in Maligawatte is where my father, Dilmah Founder Merrill J. Fernando first started processing and packing our teas for the world – 40 years ago in 1985. Ceylon Tea and Cinnamon are not merely Sri Lankan exports – they are expressions of our identity, our biodiversity, and our values. Genesis brings that story to life in a way that is meaningful, authentic and immersive.” The opening event was attended by representatives of the tourism sector and media, as well as Peter Kuruvita, renowned chef / restauranteur and longstanding friend of Dilmah, who shared the value of true and potent Ceylon Tea and Cinnamon for culinary professionals and budding cooks. Curated as a gallery-style walkthrough, the Experience is brought to life through interactive exhibits, high-resolution murals, original archival content, and multisensory installations. It draws a compelling line from ancient trade routes and colonial legacies to modern sustainability and innovation. As Sri Lanka gains global interest as a tourist destination, it is important for its capital city to build more multidimensional, authentic experiences and the Ceylon Tea & Cinnamon Experience at Genesis by Dilmah is a welcome addition to the offerings in Colombo. The Experience will soon be open for organised tours. Learn more by visiting Genesis by Dilmah

Unveiling the Refreshed Dilmah Emblem

Dilmah Founder Merrill J. Fernando made history when – in 1985 – he launched the world’s first genuinely ethical tea, grown, picked and perfected by growers for the benefit of their communities and industry. Connecting his love for fine tea, his desire for better lives & livelihoods for workers, and his quest for a more sustainable tea industry, he built his tea on a foundation of family values, with a heart of kindness. 40 years on, we celebrate the legacy of our late Founder, reaffirming our uncompromising commitment to the Quality, Integrity and Purpose that defined his lifetime of devotion to tea. We are honoured to share our refreshed Dilmah emblem with you. It features our Founder, and a figure representing the artisans to whose welfare he dedicated himself. Four quadrants depict nature, biodiversity, kindness, and the tea that gave him strength and was his life’s devotion. The shield symbolises the various battles he had on his journey, and the faith and determination with which he fought to overturn a colonial economic system. It also conveys the elements in his arsenal – respect for Nature, nature’s influence upon Taste and Goodness, the Kindness that he embedded at the heart of Dilmah, and his passion for Tea. Above the shield is a Kandyan crown, adding our Founder’s love for Sri Lanka, and his entirely authentic mission to take our tea to the world. The royal crown is inspired by that worn by Sri Lanka’s last King Sri Wickrama Rajasinghe and signifies the family brand’s emphasis on quality framed in authenticity, tradition, and a commitment to ethics aimed at addressing poverty and inequality in most tea growing countries. Merrill J. Fernando’s pledge of kindness to people and nature and his emphasis on quality and integrity contrary to a prevailing culture of discounting, underline the ethical, sustainable economic model he advocated in preference to the exploitative colonial model he fought against. With its focus on the dignity of artisans, advocacy of respect for livelihoods, and sustainable, equitable growth, the Dilmah story offers encouragement to producers around the world in adding value to their produce, to derive fair and deserved benefit from the fruits of their passion and labour. Unveiled on 6th May, our Founder’s birth anniversary, the refreshed emblem provides fresh appreciation and understanding of the Dilmah brand and philosophy.

Ceylon Literary Festival – Writer’s Workshop

Did you know? Ameena Hussein, who began her writing career at 29, transitioned from sociology to writing after a friend encouraged her to document her work and Lal Medawattegedara, had a passion for reading that turned into writing. There is no perfect moment to start writing, but the Future Writers Programme presented by Dilmah as part of the HSBC Ceylon Literary & Arts Festival is designed to ignite a passion for storytelling and open doors to lasting careers and valuable connections. Dilmah Ceylon Tea continues its partnership with the HSBC Ceylon Literary & Arts Festival, supporting the Future Writers Programme for the second year. This year, as part of the programme, a workshop moderated by Artika Bakshi was held on the second day of the festival, at the Colombo Public Library, where almost 90 participants had the opportunity to learn directly from distinguished local and international authors. This initiative empowers the next generation of storytellers by giving young writers the opportunity, tools and guidance to explore their creative potential. To learn more about the Future Writers Programme and join the creative writing competition, visit the Ceylon Literary & Arts Festival’s social media pages and website: www.ceylonliteraryfestival.com