About a year ago, Dilmah released an advert that subtly but aptly oozed freshness and zest. The tagline, “That’s refreshing,” resounded through the simple melody and vibrant visuals. Dilmah was introducing their Iced Tea range to the Sri Lankan consumer. It was a truly tropical mix of Black Tea with Mixed Berry, Black Tea with Mango, Black Tea with Peach, and Green Tea with Lychee, in eye-catching, convenient packaging that could begin to quench one’s thirst just at first sight.
However, what makes Dilmah Iced Tea unique is not the catchy adverts or the vibrant packaging that sell it. What makes Dilmah Iced Tea stand a head above the rest is the product itself – the fact that it is made from fresh, hand-picked, single origin Ceylon tea. Just like every other Dilmah Ceylon Tea that you come across. There are no artificial ingredients, no “iced tea” concocted from artificially-sweetened powders, no mass production. The same amount of care that goes into crafting Dilmah’s exclusive ranges such as 85 Reserve, Tea Maker’s Private Reserve, and beyond, is put into crafting the Dilmah Iced Tea range as well.
While being a ready-to-drink beverage that is available to be picked off a supermarket shelf, Dilmah Iced Tea still maintains the goodness and authenticity that Dilmah Founder Merrill J. Fernando promised to his consumers. The iced teas are naturally flavoured, with no artificial colours, sweeteners or preservatives. As a result, they retain their freshness in taste, while also ensuring that what goes into the consumer’s body is safe and accounted for – satisfaction guaranteed on more than one level! Now, that’s refreshing.
What’s even better is that Dilmah Iced Tea is not limited for the enjoyment of consumers in Sri Lanka alone. It is available (in bottle/can packaging) for the global Dilmah Family to enjoy at a long list of international destinations that include Argentina, Armenia, Australia (check out their fun advert, too!), Canada, Chile, Georgia, Greece, Hungary, Morocco, Netherlands, New Zealand, Poland, Singapore, South Korea, Sweden, UK, USA, and Vietnam.
So, what are you waiting for? Do try it!
